No Logo On The Foam, Super Hans T-Shirt

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No Logo hit at this moment when a global movement was exploding and taking mainstream commentators entirely by surprise,” says Klein on the phone from the west coast of Canada. “It felt a bit like a dam breaking – every month, there was another massive demonstration, across the world, not just in the global north.” She had real trouble finding a US publisher for the book, she recalls. They would tell her how much they loved the manuscript, but that there would be no interest in it: “The perception among media and cultural gatekeepers in the late 90s was that young people were completely apolitical.” We’re more globally connected than ever before,” Klein says, “and also less connected to who makes our clothes, who grows our food, and I think part of that is down to information overload. And in terms of what social media is doing to our ability to stay focused, to not see the world in terms of these matrices of our own marketability and consumability, whether it’s views or likes or retweets…” She sighs. “Well, I think this may be the death of us. It’s not that people don’t care, it’s that they care for five seconds. That acceleration of emotion, and attention – it’s a pretty big shift in 20 years. With our Foam Logo Maker, you have complete creative control. Choose from a wide range of foam-inspired icons, fonts, and colors to design a logo that perfectly represents your brand's personality and values. Whether you want a bold and vibrant foam logo or a more subtle and elegant design, our logo maker has got you covered. While our minds were elsewhere, the superbrands ramped up their cannibalisation of every aspect of our cultural lives

Through the circle shape I wanted to capture the idea of services related to cleaning (englobing services), or it can stand for the protective idea (your company will take care of client’s needs, you got everything covered). The luxurious style is given by the gradient color variation of the aquas, with a green color, which also gives the feeling of cleanness and environment (thinking of Durango, as semi-resort town). Maybe it’s partly that our relationships with the companies behind the logos have changed dramatically since 1999 too. Another example of a new trend recorded in No Logo that’s become commonplace is the gig economy, or precarious work. People have no reciprocal relationship, no give and take, with their big-name corporate employers. In the Fordist era of production-line factory jobs after the war, many workers may have had miserably mundane nine-to-fives but at least those came with stability, pensions and as jobs for life. The gig economy is shattering any lingering sense of trust in or fidelity to corporations. “Wide-scale public rage at oligarchic power is very mainstream now,” Klein says.When musicians and athletes don’t accept the idea that because they have corporate sponsors, they have to keep quiet, it can take us to some interesting places,” Klein avers.

Foam logos are a popular choice for businesses in various industries, including sports, fitness, beverages, and more. They convey a sense of fun, energy, and excitement, making them perfect for businesses looking to make a memorable impression. It became a new truism, for those of us schooled in No Logo’s worldview, that corporations were becoming more powerful than governments. Where previous generations had focused on the oppressive strictures of militarism, racism, nuclear power or patriarchy, the superbrands now became synonymous with all that was wrong with the world. After the fall of the Berlin Wall, they roamed across the globe unhindered and their marketing-first mentality took over party politics too: New Labour, reflected a piece in ad-land bible Campaign marking the tenth anniversary of the 1997 general election, was “perhaps the most brand-savvy political project in British history”. I think the next big battles will be over the information commons: the entire business model of these tech giants is an extractive model, based on people’s unpaid labour. It’s been the most incredible bait-and-switch, to simultaneously say, ‘Don’t be evil’ and persuade us to live our lives in public and online and share everything.”There are two things driving the brands’ ongoing territorial expansion. The first is that consumer capitalism is boring and so constantly requires innovative, ever more ridiculous stunts to hold our increasingly fragmented attention. That’s why “experiential marketing” (PR stunts, in old money) is the ad-land buzzphrase. Senior marketeer Hilary Bradley told Campaign magazine last autumn that millennials in particular needed “memorable experiences” to help them “emotionally connect” to a product.