The LEGO Story: How a Little Toy Sparked the World's Imagination

Product Information

Hours of fun for a child’s imagination! Open-ended, battery-free toys help boost kids’ group play and problem-solving skills or give them the joy of creating new stories on their own through independent play. This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children's right to play--and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen's unique access to LEGO's own archives, as well as on Andersen's extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen. Work hard and pray - the initial slogan for Ole Kirk as he was building the early company in the 20s / 3os.

My daughter is an 8th grade science and robotics teacher; she utilizes LEGO parts and LEGO coding for her students to build what they want as well as build specific items. What The LEGO Story balances so well are the various strands of LEGO history that are so fascinating. There’s the story of the LEGO Group as a company, how it grew from a few staff in a rural Danish town to thousands of employees around the world. There’s the story of the philosophy of play, how each generation of the owning family continued to build on the company’s purpose. There’s the very human story of how generations of a family feel a burning desire, as well as a responsibility, to build on and safeguard their parents’ legacy. Open the toy book and the play begins. Easy-to-follow instructions help make building a snap, giving kids lots of creative excitement and the joy of imagining new adventures or replaying well-known ones in the book.The definitive history of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family who still owns the company I listened to the audiobook while following along with the physical book and while I think the narrator did an excellent job, the book is visually stunning. I appreciate that there is a pdf file with the pictures included in the book, but it just fits better to be following along with the book and see the picture places into the story exactly when they’re supposed to be (as opposed to one after another in the pdf file). I really did appreciate how many photos were included, and the variety of them. What secrets lie behind the door? Kids can flex their role-play and creative skills as they uncover the mysteries of the castle. The magical rose, a place for Disney’s Belle to sleep, even a dance floor await discovery inside. The Lego Story breaks down the history of Lego with each chapter covering a decade of the business. It is a business history book so if you are looking for more info on the actual product of Lego, this is not the book. This book covers the Kristenson family in depth, starting with the grandfather, Ole Kirk, passing down to the dad, Goedfrt, and then passing down to the son, Kjeld, who is stepping away in March 2023 to hand off to his son Thomas. Covers how to build a business from 1 employee to 10,000+ and also how to build something you can leave your family for generations. Encourage role play with this LEGO® ǀ Disney (43177) set, featuring Disney Princess Belle, Beast, Mrs. Potts, Chip, Cogsworth and Wardrobe. Makes a great gift for kids and fans. Play starts when the book opens!

Still, there is definitely value here for those who are into these types of stories. Just be warned that it can be a bit dry and it's probably more for people who are hardcore into LEGO and want to know more about the family behind it, perhaps business-types who are curious to see how a brand can change and adapt and evolve with the times, etc. If you're someone who is casually interested, this might not be for you.

Need Help?

Give children detailed characters and places to play with in LEGO® ǀ Disney sets. This imaginative Disney’s Little Mermaid playset offers cute story starters and encourages open creative play to build important skills.

This book is an interesting mix of family history and business history behind Lego. I found the early history of how Ole Christiansen evolved from a carpenter to toy maker, living in rural Denmark in the 1930s, the most fascinating part. During the Depression making buildings became very difficult, but toys for children was still a growing business. They had their business destroyed by fire three times, but each time they went "all in" and successfully emerged as an even larger organization. A cultural and business history of “a global company and a Danish family who for ninety years have defended children’s right to play—and who believe grown-ups, too, should make the time to nurture their inner child.” This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children’s right to play—and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen’s unique access to LEGO’s own archives, as well as on Andersen’s extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen. What fun can be found around the castle? Kids can flex their creativity and role-play skills as they explore the castle inside and out, dream up new stories or go sledding with Disney Princess Anna and Olaf.The LEGO Story: How a Little Toy Sparked the World’s Imagination is an inside look at the origins of one of the coolest companies. LEGO was originally founded in 1932, by Ole Kirk Kristiansen as a wooden toy company in Denmark. Savings from Ole Kirk’s wife, Sofie, allowed the company to continue, saving it from bankruptcy twice. The company faced challenges with fires, debts, minimal credit resources and limited supplies at times as a result of war. This book tells the story of how my family built the LEGO brand." —Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner Give children detailed characters and places to play with in LEGO® ǀ Disney collectible toy sets. This imaginative Disney’s Beauty and the Beast playset offers cute story starters and encourages open creative play to build important skills. Ole Kirk started making toys out of left over wood chips since their family couldn't afford toys. Even though they were just for his 4 boys initially, he still made them immaculately, modeling do everything to your best ability.

This book tells the story of how my family built the LEGO brand. --Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner The definitive history of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family who still owns the company. The Lego Story is amazing, and it was fun to see how the company has evolved over the last 100 years. Some takeaways - Any fan of Disney’s Beauty and the Beast will love this set. The collectible book toy reveals a complete micro-world to thrill any child as a great Christmas, birthday or anytime gift for boys and girls aged 5+. Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.Give children detailed characters and recognizable scenes to play out with LEGO® ǀ Disney sets. This imaginative Disney’s Frozen 2 playset offers cute story starters plus open creative play that helps build important skills. I appreciated the PDF companion that came with the audiobook since all the names and major players got a bit confusing after a while (there's an included family tree). The PDF also included photos of places, people, items, etc referenced in the text. The narration by Peter Cross was really fantastic and the audiobook was an enjoyable listening experience. Spark exciting movie-based role play or creative play with this imaginative LEGO® ǀ Disney (43175) set, featuring Disney’s Elsa, Anna, Kristoff and Olaf. Perfect for kids and fans. Play starts with opening the book!