Rubicon RAW Apple & Guava Energy Drink, 20% Fruit Juice, High Caffiene with B-Vitamins, Ginseng & Guarana, No Artificial Colours or Flavours, Reduce Tiredness & Boost Energy - 12 x 500ml Cans

Product Information

Meanwhile, Suntory Beverage & Food GB&I’s (SBF GB&I) Lucozade Alert is expanding its range, with an Original variety joining the brand’s Tropical and Cherry flavours.

The range comprises four flavours: Cherry & Pomegranate, Orange & Mango, Raspberry & Blueberry and the recently launched Apple & Guava. In 2021, Rubicon launched an energy drinks range, called Rubicon Raw Energy. It was launched in three flavours, orange & mango, raspberry & blueberry and cherry & pomegranate. [3] In 2022, an apple & guava flavour was released. [4] In 2023, pineapple & passionfruit was added to the range. Rubicon RAW meets the needs of this new audience and 60% of the brand’s sales have been incremental by recruiting new and lapsed energy consumers. Current consumers are buying Rubicon RAW more frequently than other brands in the market, helping us drive category sales. Rubicon energy drink is a series of Energy drinks made by Barr’s, a soft drink manufacturer based in Cumbernauld, Scotland, and it’s marketed as the tastier, healthier alternative to energy drinks like Red Bull, Monster, and Lucozade. Rubicon Exotic Juices ( Rubicon Food Products Limited) is a beverage manufacturer with headquarters in Richmond Hill, Ontario, Canada and Milton Keynes, United Kingdom. It was founded in the United Kingdom in 1981. The company specializes in producing juice drinks from exotic fruits, and produces energy drinks. The company is owned by A.G. Barr.Troy said Apple & Guava has exceeded AG Barr’s expectations since it launched in May, with research and insight consultant agency JVA finding that 90% of shoppers would buy the flavour again. Barr Soft Drinks’ Troy has also reported this shift, but recognises the importance of offering both options. He says: “Sugar is an important component of energy for most consumers, but a growing number are looking for a lower-calorie or even sugar-free option. Jesani says most of the category is dominated by low- and no-sugar lines, and customers don’t really notice the difference. “We noticed the shift a few years ago and people actually prefer them now, but customers will still choose the latest lines, such as Monster Gold,” she says. Top 10 Chocolates Top 15 Chewing Gums Kinder’s Product Range Nutella’s Product Range Ferrero’s Product Range Kit Kat Range Cadbury Range

Both are staples among the healthiest energy drinks on the Market. However, what sets Rubicon Raw apart from its competition is the source of its Caffeine.

Storage

Troy also recommends making space on the fixture for different energy flavours. He says: “Consumers are increasingly choosing flavoured varieties when choosing an energy drink, with flavoured energy now accounting for 35% of the mainstream energy market and growing faster than original energy.

The new Apple & Guava flavour will be supported with a wide ranging social and digital marketing campaign as well as impactful instore POS materials.The market continues to grow, with more flavours, formats and brands launching each year. Most recently, Coca- Cola Europacific Partners (CCEP) expanded its Monster range with two new flavours, Monster Ultra Gold and Monster Juiced Khaotic. Rubicon Raw Energy drinks also contain a fair bit of caffeine. Each can contains 160mg of caffeine. That is the same amount of caffeine a Monster energy drink contains. How do Rubicon Raw Energy Drink taste? The soft drinks maker has also been innovating with Rubicon, through the launch of Rubicon Raw in February 2021.

The energy market is changing and consumer needs have changed. Energy is no longer the reserve of the traditional young gamers. Innovation has seen the consumer base shift and the category must be exciting and varied to keep a broader range of shoppers engaged. In market research, consumers said that Rubicon RAW delivers on taste and exciting, interesting flavours more than its big can energy competitive set (BASIS). The Rubicon RAW Apple & Guava flavour allows us to grow our brand, but more importantly, it allows wholesalers to invigorate and excite their category with a product that has delivered exceptional results in consumer research.” According to IRI research covering the year to 25 December 2021, over one in three soft drinks sold in convenience stores were energy drinks. He said: “Big can energy is driving the growth at 22% with flavoured now accounting for over half of all volume sold, so it’s important that retailers offer a wide range of formats to cater for all shoppers. Barr Soft Drinks recently launched Rubicon Raw Apple & Guava to help retailers capitalise on demand for new flavours. Troy adds: “In market research, consumers said Rubicon Raw delivers on taste and interesting flavours more than its big-can energy competitive set.

Manufacturer’s Address

According to Troy, the addition of a 500ml variant offers retailers the “opportunity to build on the success of Irn-Bru Energy.” There are four drinks in the Rubicon Raw Energy line– Cherry and Pomegranate, Raspberry and Blueberry, Orange and Mango, and Apple and Guava. The flavour will be supported with a wide ranging social and digital marketing campaign as well as in-store POS materials. Rubicon Raw went viral in 2020. The drinks are everywhere you look. With the hype surrounding them, you can’t help but wonder if they’re worth it. Guarana extract can help reduce fatigue, improve focus, and has many other benefits, while Ginseng is widely regarded as a miracle drug. It increases energy levels, improves cognitive function, and lowers blood sugar.