Vicco Vajradanti Toothpaste 100Gm Ayurvedic For Gum And Teeth (Pack Of 2)

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Folks used to buy videotapes to see movies during those days, and Vicco transmitted its jingles in local dialects on those tapes as well. Indians residing in other countries bought the tapes, hence more people became aware of the brand.

Niggles remain. The face-cream sector is becoming sensitive to the concept of a beauty ideal based on complexion. This was most evident in June, when “Fair & Lovely” renamed itself “Glow and Lovely”. To its credit, Vicco’s turmeric cream never claimed lightening effects, always emphasising “protection” and “glow”. But, like many fairness-cream advertisements, they continue to use light-skinned actors as the beauty ideal. Inclusion Criteria: Subjects in the age group of 19-21years with good general and periodontal health following routine oral hygiene procedures and those who agreed to comply with the study visits were included in the study. Optimal oral health requires proper oral hygiene measures. Oral hygiene measures comprise of mechanical methods, chemical methods or combination of both. Mechanical oral hygiene procedures seem to be the most effective form of all oral hygiene measures available. Mechanical oral hygiene aids include use of toothbrushes along with dentifrices and other interdental aids. Today, toothbrushing along with dentifrices is the most reliable means of preventing and controlling plaque formation at individual level [ 1].It was founded by Keshav Vishnu Pendharkar in 1952, in a small godown in the industrial belt of Parel, in Mumbai. [2] [6] Its first product was a tooth cleaning powder which was developed after studying ancient Ayurvedic texts. Initially, Keshav Pendharkar and his sons would go door-to door to sell the product. [2] In 1971, the company expanded into the skincare segment and came out with a turmeric-based skin cream called Vicco turmeric Ayurvedic cream. [2] Awards and recognition [ edit ] Vicco Vajradanti: Babool, Bakul, Jamun, Clove, Manjishtha, Bor, Walnut, Akkal-kadha, Liquorice, Cinnamon, Catechu, Patang, Harda, Vajradanti, Anantmul, Amla.

Answer: Yes, this paste can be used by people with braces. It helps maintain good oral hygiene and keeps the gums healthy. For the first commercial, (late) Vinod Sharma was the scriptwriter. Those days, print was very popular compared to television and radio. “Most of the ad films produced by him were jingle-based, for he believed that a jingle-based ad film especially for television and radio would do wonders for the brand,” says Raheja. Aside from promoting a healthy, bright complexion, the commercials also showed ways it could be utilized as a medication to treat cuts and bruises, acne, and burns.Unstimulated saliva was preferred over stimulated saliva in the present study, as unstimulated saliva is secreted by the salivary glands in normal physiological conditions. The unstimulated whole saliva is often preferred in the diagnosis of biomarkers, as stimulated saliva contains a diluted concentration of ingredients which are intended to be detected. The dilution of salivary sample may pose difficulties in detection of these ingredients and may result in inferior levels of these ingredients in the processed salivary sample [ 16]. In the commercial that starred Bijlani, her onscreen husband is seen applying Vicco Turmeric on his face. In that way, the ad film normalised ‘self-care’ for the male gender. “When it comes to skin, both men and women share this element in common. Since turmeric has rich benefits, it is beneficial for both irrespective of gender. That is how we wanted to promote it,” shared Pendharkar. In the meantime, the firm's advertisement for Vicco Turmeric WSO Skin Cream focused on the medicinal benefits of turmeric for skincare, while the exclusion of the pricey component of sandalwood oil made it economical perhaps to the general public.

The present study compared the effects of three different herbal toothpastes on salivary pH and salivary glucose. The overall experience with the use of toothpaste reported was good with no adverse reactions. Reduction in salivary glucose levels and an increase in salivary pH levels were seen after use of allotted toothpastes. The present study incorporated only herbal toothpaste because of effectiveness and increased public interest in the usage of Alternative Health Care, including use of natural or herbal health care products [10]. Most of the ad films of Vicco Turmeric that one has grown up watching, its vintage touch has been retained and not much has changed over the years, especially its jingle. “This was done so that the new generation could connect with the brand which would lead to a tremendous brand recall. In the case of Vicco Vajradanti where Alia Bhatt is the brand ambassador, the tune of the jingle has been maintained, lyrics have slightly changed, but its nostalgic value has been retained, and we have made it somewhat contemporary.”Previous literature has shown effectiveness of herbal toothpastes in maintaining gingival and periodontal health [17]. It can be seen from the available literature that increased salivary glucose levels are associated with increased dental caries prevalence in normal individuals as well as diabetic patients [18]. Also salivary pH has an influence on caries process. Demineralization and remineralization processes of the tooth are dependent on pH of the saliva [19]. The present study has shown positive influence of herbal toothpastes on these two salivary parameters. Since this was a pilot study, it was decided to include 15 participants in each group [8]. Forty-five participants from all the dental students who fulfilled inclusion and exclusion criteria were selected by simple random method and were randomly divided into three groups of 15 each. Three different toothpastes were assigned to three groups by simple random method.