DIRECTIONS Flamingo Pink Semi-Permanent Hair Colour - 88ml Tub

Product Information

I really love this colour and actually used it for about 18 months, however I found that it doesn't last long enough, (about a week, but fades to about half it's strength after 2 washes- 3 if you're very lucky) even on my hair that's bleached to almost white. The 103 third parties who use cookies on this service do so for their purposes of displaying and measuring personalized ads, generating audience insights, and developing and improving products.

Directions Semi-Permanent Hair Colour is a must-have for those who love to regularly switch up their hair colour! Directions Semi-Permanent Hair Colour can be used on both natural, virgin hair as well as lightened hair. It will come off skin with a flannel, soap and elbow grease but you don’t really want to be trying that when you’re going out that night. If your hair is darker than medium brown, you can achieve really nice effects by using very bold shades. Now, I have used Directions before but I have always gone for the brighter colours; rose red, lavender, plum, lagoon blue etc and they have worked no problem so I know given the right colour, Directions hair dye works and it usually works well.

Directions Poppy red is a bright pink-red (no fading to orange after a week of washing) which actually looks brighter in real life than it does in the photo (excuse boyfriend). e becomes frothy, the pigments will have penetrated in to the hair, lighter shades may require a little more combing. I left in the dye for an hour (the pot only says to leave it on for 15 – 30 minutes) and it still didn’t take to my hair so I can only assume I need bleached white hair for this pastel pink hair dye to take effect which sucks because I don’t ever plan on bleaching my hair. p>4) Then wait: You'll want to leave directions hair dye on for between 15 and 30 minutes to develop, rush it and you might not get as bright a colour, leave it too long and it may come out darker or a different shade. With a huge selection to choose from, you can be assured that we have the perfect colour for your hair!

That’s why all our colours contain a conditioning formula that nourishes hair from first application. Dry shampoo can help you to prolong the colour and using a good quality conditioner can help slow fading a little. Available in a wide range of colours, it's quick and easy to apply straight from the tub making Directions an excellent choice. I’m quite lucky in that I got a head start in the race to red so I don’t have to bleach my hair as brunettes often do and I already know that it flatters my skin tone which can be a worry for a lot of people.Whether you opt for a full-head transformation or just want to add highlights or streaks, Directions Hair Dye gives you control over your look.