Dragon Soop Venom New Flavour - 500ml can (8 pack) 8%

Product Information

Legal highs’, or New Psychoactive Substances (NPS) as they are officially known, contain chemical substances that mimic the effects of drugs like cocaine, acid and ecstasy. The company stated that the current packaging of Dragon Soop, which only had minor changes, was more scrupulous in its adherence to the Code than the Strawberry and Lime product which was considered by the Panel in 2015 and found not to be in breach of the Code. Dragon Soop and other high caffeinated drinks such as ‘Screaming Devil’ and ‘Four Loko’ all raise our concerns as they have such high content of alcohol as well as caffeine and are heavily popularised and consumed by young people.

In conclusion for this section of the producer’s formal response, the company explained that NIADA had incorrectly stated that Dragon Soop ‘breaches numerous codes of conduct.The company highlighted that it was a Code Signatory and had willingly cooperated with the Portman Group and supported its principles and aims. The Panel noted that on all of the products listed, the top of the can stated that it was a caffeinated alcoholic beverage and that this was repeated above the Dragon Soop brand name on the front of each can. Our first dance was exactly how I imagined it to be and I can only thank Colin for going to the effort that he did to make that happen for us, what a top class guy!

indicated it was a premium alcoholic drink as the cost per unit of alcohol actively discouraged under-age drinkers. The company pointed out that the brand artwork deliberately ensured that the alcoholic nature of the drink was displayed all around and all over the can.The company stated that the Panel’s decisions had far reaching consequences, which could potentially lead to a Retailer Alert Bulletin which resulted in the removal of a brand from all retail shelves. in brightly coloured 500ml cans, has been linked to antisocial behaviour amid its growing popularity among young people. The Panel considered that the products contained a high amount of caffeine, and that the caffeinated nature of the products was repeated around the top of each can, and above the Dragon Soop brand name on the front. Emergency hospital admissions, poisoning, violence and sometimes death were being directly linked to these ‘legal highs’.

For young people, both large quantities of caffeine and alcohol can be harmful and both of these together in one drink is very concerning.Another wine-based drink that is popular with young people and has much of the same affects is Buckfast, which is 15 per cent alcohol and 37.