Heineken - Premium Dutch Lager Beer - 12 x 650 ml - 5% ABV

Product Information

Starting with the 2020–24 cycle, Heineken became the sponsors of UEFA Europa League and UEFA Europa Conference League through Heineken 0. year old me thought it was great, it was also a major sponsor of the European Champions League, so I guess through marketing I always had a fondness for it. The company believes it can build on that momentum with the large scale US launch of Heineken Silver this year - championing it as the perfect drink for consumers looking for a refreshing beer for sessionable occasions.

Made with natural ingredients, and at 4% ABV, Heineken® Silver delivers a balanced profile and smooth taste, we know you will love. Our tasters had to double check this wasn't alcoholic and they were reaching for more and at just 69 calories, why not!

Detailed plans and listings for the brand, together with new marketing initiatives, are being announced later today, but the new lager has already gone on tap in some of the Laurel Pub Company-owned Hogs' Head bars across the country. In 1875 Heineken won the Medaille D'Or at the International Maritime Exposition in Paris and it began to be shipped there regularly, after which Heineken sales topped 64,000 hectolitres (1.

Our natural A-Yeast produces a fruity flavor that is key in making the Heineken you know and love, and is filtered out after fermentation. I’d highly recommend this beer to anyone looking for a flavorful lager that’s still quite drinkable. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average.

Heineken was the major sponsor of UEFA Champions League and the UEFA Super Cup, UEFA Euro and Rugby World Cup; major sponsorship of Rugby Union had begun in Wales with the Welsh Premier Division competition. In February 2013, Heineken stopped producing the brown bottles used for the Dutch market in favor of the green color of bottles it already used for exports. At the end of March 2022, over a month after Russia started its war in Ukraine, Heineken announced that it was leaving Russia (including with its other brands there, like Affligem, Amstel etc. The world’s most international beer, Heineken is crafted with passion to bring joy to every occasion.

Heineken Silver is made differently than Heineken Original,” Borja Manso, Vice President of Marketing for Heineken Brand USA, told us. The result is a lager that is mildly bitter and lightly fruity, with a clean finish that has been celebrated the world over. Heineken Silver is rolling out across the US this spring in 12-oz slim cans, 12-oz bottles, and 24-oz cans. Manso is confident that Heineken Silver can serve to open up a new market, rather than simply bringing existing Heineken drinkers over to the new product. The Dutch brewer’s Russian subsidiary looked back on “a turbulent year, with many new growth opportunities.In 2016, Heineken became the Official Beer of the FIA Formula One World Championship starting from the Canadian Grand Prix. Medaille d'Or (gold medal) at the International Maritime Exhibition (International Exhibition of Marine and River Industries) in Paris in May 1875. Helping bringing in those new drinkers will be a prominent place for Heineken Silver at partnership events throughout the year: including Coachella Valley Music and Arts Festival, the US Open Tennis Championships and Formula 1 races, and it will serve as the title sponsor of the Formula 1 Heineken Silver Las Vegas Grand Prix 2023 in November. Heineken® Silver is launching in 19 markets, including Albania, Bulgaria, Denmark, Finland, France, Gibraltar, Greece, Hungary, Italy, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Russia, Spain, Switzerland, and the United Kingdom. Please always read the labels, warnings, and directions provided with the product before using or consuming a product.

But not all terminology is the same: For a drink to be labeled "alcohol-free," the alcohol level has to be literally 0. Heineken breekt belofte en investeert toch in Rusland ('Heineken breaks promise and (continues to) invest in Russia'), Follow the Money, 21 February 2023. We recommend that you do not rely solely on the information presented here and that you always read labels, warnings, and directions before using or consuming a product.

In August 2021, Heineken signed a multi-year deal with W Series as the global partner for all-Women single-seater racing series.