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This year, we have introduced six new mini characters - Molly Mushroom, Penelope Pea, Billy Blueberry, Olivia Orange, Fiona Fig and Adam Apple - and each has their own special story to tell. The mini squad are perfect for attaching to a school bag or pencil case and, there's also an exclusive limited-edition lunch bag and drinks bottle to collect. In total we’ll have given out over 50,000 characters in Jersey and Guernsey, Sophie Strawberry and Ben Banana have been by far the most popular." Here at The Channel Islands Co-operative Society we know the challenges that many parents face when trying to encourage their children to eat healthily. But since the introduction of the Goodness Gang campaign our children have learnt the many ways in which they can have fun with food and learn how to make healthier food choices.
Cuddly tomatoes, mushrooms, apples and figs will soon be found on the shelves of The Channel Islands Co-operative Society stores as the next Goodness Gang arrives.Don’t forget, as well as having fun with the Goodness Gang, our Free Fruit for Kids initiative is available in our Grand Marché stores to encourage your little ones to grab a piece of fruit while you get on with the shopping. The campaign has been executed; in-store with toys, an app, recipe cards and boards promoting the nutritional value of each fruit and vegetable linked to the Goodness Gang characters. This campaign is all about making healthy eating fun. We want to engage families in the benefits of fruits and vegetables, their flavour and their nutritional value.” Jenny O’ Callaghan, campaign planning supervisor at Lidl Ireland said. The Goodness Gang teaches our children this and we are amazed how inquisitive children are and the questions our characters get quizzed on. Meet the Goodness Gang mini characters
Educational tours will be conducted with kindergartens and primary schools. Held in partnership with My Messy Box, the “vega-cation” programme will take kids on an interactive learning journey through Giant’s fresh produce aisles. Whether it’s an apple, blueberry or fig you want to add into the lunch bag – we have all the fresh fruit and veg you need in our stores.
We couldn’t believe how popular the characters were last year and are sure that demand will be as high for this year’s Superfoodz characters. I already have a favourite character and hopefully we’ll soon see lots of photos of islanders – young and old – with their new cuddly characters.’ While out at Giant Supermarkets, don’t be surprised to see the Goodness Gang around the aisles. Each of the 10 characters in the Goodness Gang highlights a key nutritional value for healthy living. They will be placed around the fresh produce shelves to help attract kids’ attention and highlight the value of eating fruit and vegetables. The more we can encourage awareness and discussion around eating more fruit and vegetables, the greater the benefit to islanders’ health. I’m sure that the Goodness Gang Superfoodz will be as popular as the ones last year were.’
Last year, the Society launched the Goodness Gang initiative which aims to educate children about the importance of healthy eating. The first Goodness Gang saw thousands of cuddly toys handed out as demand exceeded expectation. In March, the ‘Grow your own Goodness Gang Garden’ was introduced to give islanders the opportunity to grow their own produce and will be followed by Goodness Gang Superfoodz. The German retailer said that the campaign promotes the consumption of fruit and vegetables with The Goodness Gang, a collection of seven characters which includes Pat Pear, Connor Carrot, Bob Broccoli and Ben Banana. The Co-op's Chief Operating Officer Mark Cox said: “Without a doubt, we’ve seen an increase in sales but it wasn’t our overall intention. It was to get children interested in fruit and veg, looking at new recipes. I’m not aware of many children talking about aubergines previously.Mr Cox said: "It's had our biggest reach on Facebook, it's reached 27,000 people. We're really pleased. Children will be taught how to identify various fruits and vegetables and learn their nutritional benefits. The educational tours will incorporate fun activities such as a treasure hunt and interactive quiz. Giant Supermarket’s Goodness Gang Dr Amy Khor and Mark Herbert with the Goodness Gang mascots. And if all that wasn’t enough, this year we have introduced Zappar to our Goodness Gang campaign. The free app allows your children to take a selfie wherever they like with their favourite Goodness Gang character. The app allows you to take images of the squad on your phone to bring them to life. The campaign also provides opportunities to teach children about the foods they eat. For example, did you know that an apple tree can live for more than 100 years or that a mushroom is made up of 90% water – which is great for keeping you hydrated?
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