Heineken Silver Beer Lager 12x330ml Bottles

Product Information

Heineken Silver is rolling out nationally this spring in 12-oz slim cans, 12-oz bottles, and 24-oz cans. It will be available where other Heineken products are sold at both on-premise and off-premise retail channels across the country.

Enjoying a crisp and refreshing lager sometimes comes at the expense of taste and quality, but beer lovers can say goodbye to compromise with the introduction of Heineken Silver," said Borja Manso Salinas, Vice President of Marketing for Heineken Brand. "It's crafted to meet the needs of a new generation of experience seekers with a lower-carb, lower-cal recipe that won't fill you up when you're getting down, making it the perfect choice for sipping at concerts, sporting events, or any occasion where friends gather to enjoy all of life's flavor." Heineken Silver is crafted with malted barley, water, and a small but significant extra ingredient, Heineken's signature A Yeast.And it's brewed to create full-bodied flavor without a bitter finish, while staying true to Heineken's passion for quality and commitment to premium ingredients. The innovation behind Silver, is one of the most significant innovations over the past 150 years of the Heineken brand, and is set to captivate a younger audience that seek a beer that not only satisfies their taste buds but also aligns with their desire for moderation and style.”The product will be prominently featured at Heineken's famous partnership events throughout the year, including Coachella Valley Music and Arts Festival, the US Open Tennis Championships and Formula 1 races, and it will serve as the title sponsor of the much-anticipated Formula 1 Heineken Silver Las Vegas Grand Prix 2023 in November. With its 4% alcohol by volume (ABV), Heineken Silver is crafted with malted barley, water, and a ‘small but significant extra ingredient’, Heineken's signature A Yeast.

Helping bringing in those new drinkers will be a prominent place for Heineken Silver at partnership events throughout the year: including Coachella Valley Music and Arts Festival, the US Open Tennis Championships and Formula 1 races, and it will serve as the title sponsor of the Formula 1 Heineken Silver Las Vegas Grand Prix 2023 in November. The new portfolio: Heineken, Heineken 0.0, and Heineken SilverHeineken Silver has been designed to offer a differentiated proposition to Heineken and Heineken 0.0 (which hit the US in 2019 after a European launch). Consumers will be able to get their hands on the real Heineken® Silver throughout Europe from 7 th April 2022. With a crisp flavour and a subtle finish, Heineken®Silver has a lighter drinking profile that's designed for modern taste preferences. Crafted using the same star-quality natural ingredients as Heineken®Original, it's a crystal-clear, all-round crowd pleaser that is extra fresh – for real. Marcel Swain, head of marketing at Heineken, expressed his pride in introducing this innovative alcoholic beverage to Africa, where beer culture is vibrant and ever-evolving. “Through distinctive the taste of Heineken Silver, we invite our consumers to savour the perfect blend of crispness and smoothness, crafted exclusively for their enjoyment. Like other beer majors, Heineken has set its sights on becoming a major player in low and no alcohol: led by Heineken 0.0, its global low and no alcohol portfolio reached 15.5 million hectoliters in 2022.

Heineken Silver is billed as an extra-refreshing lager at 4% ABV and is made using an ice-cold brewing process at -1°C for “a crisp flavour and subtle finish”, with a low bitterness of 10 IBUS (International Bitterness Units) offering a lighter drinking profile. Heineken Silver aims to deliver a “premium offering and a more accessible taste that will drive appeal and sales among younger adult drinkers”. An additional one million HLS sales opportunity has been identified by Heineken for the wider launch of Heineken Silver, which will be made available in 14 countries this year including the United Kingdom, Spain, France, Italy and the Netherlands.That, the company believes, will be a winning formula: “Heineken Silver's taste profile and its premium, uncompromising quality the Heineken brand is known for, gives the new product an edge over competitors.” Lower ABV, lower carbs, lower calories

Heineken hopes to reinvigorate the lager category for Gen Y and Gen Z drinkers with the launch of Heineken Silver.

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Heineken 0.0 continues to grow and already represents around 7% of the franchise in the US,” he notes. Its launch comes in light of waning interest in lager from younger generations. According to Heineken, although the lager category has grown by 34% since 2019, sales among Gen Z and Gen Y drinkers have declined by 2%, while penetration among 18-to-24-year-olds has halved over the last seven years. RSP Draught Light Lager & Draught Heineken Silver. Vol RoS of Draught Light Lager. 01.23​​ [11] CGA Value Growth 12.01.23​​ The most anticipated product launch in company history, Heineken Silver takes center stage as a premium new option in the light lager category that makes up nearly half of the U.S. beer market by volume. At 4% alcohol by volume (ABV), Heineken Silver is brewed specifically for the American palate with a more accessible flavor profile and 3.2g of carbs and 95 calories in a 12-oz serving. Launching in South Africa on June 1 – after first launching in the UK in March 2022– the new offering is claimed as a first on the Africa continent. “This addition to the Heineken portfolio brings an unparalleled level of crispness and smoothness, offering both beer enthusiasts and a host of new fans a premium taste experience like no other,” the company adds.