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About Wells & Young's – Wells & Young's Brewing Company Limited – www.wellsandyoungs.co.uk". wellsandyoungs.co.uk . Retrieved 13 July 2009. Kirin Ichiban | Our Lagers | Wells and Young's Brewing Company". Wellsandyoungs.co.uk . Retrieved 17 February 2012. The Panel wanted to understand whether there were strongly held cultural assumptions which influenced the way consumers would respond to drinks in cans. In a survey by YouGov [1] of over 2000 adults, 80% of those surveyed believed that a 500ml 9% abv can was designed for the contents to be consumed by one person in one sitting. The data was similar for a 440ml 4% ABV can. The data also showed only 2% of people thought these cans were easy to reseal once opened. The Panel shared this view. Consumers would not share the contents of a can, or reseal it saving it for another drinking occasion, the contents would instead be consumed by one person in one drinking occasion.
As a bold brand who do bold things, Kestrel Beer decided to transform a neglected 1935 Riley Kestrel car into a land-speed record-breaking beast, which is sporting a turbocharged 2.5 litre RS3 engine, 900bhp and even an in-build boot refrigerator.Nigel McNally said: “Our recent documentary series with Insight TV also features content filmed at Santa Pod, so the sponsorship was a natural progression for us.” Wells & Young's Brewery was formed in 2006 from a merger of the brewing operations of Charles Wells Ltd and Young's Brewery. Charles Wells initially had a 60% stake and Young's 40%. In 2011, Charles Wells took full control when it bought Young's 40% stake. [1] Wells & Young's is now responsible for brewing, distributing and marketing Charles Wells' and Young & Co's brands at the Eagle Brewery in Bedford. [2] [3] [4] Bottled beers which are not bottle conditioned are: Young's Double Chocolate Stout, a 5.2% abv stout which contains dark chocolate essence and chocolate malt; and Young's Ram Rod, a 5% abv beer named after the Dorset Horn ram that lived in the Ram Brewery stables in Wandsworth, and on which the company's trademark is based; Our Master Brewer insists on fermenting these superb ingredients for this guaranteed period to deliver the tempting aroma, golden colour and rich, complex flavour that Kestrel drinkers have come to love. Young's main brands are Young's Bitter (commonly known as Ordinary) renamed Young's London Original in 2019, a 3.7% abv bitter made with Red Tractor accredited Maris Otter and crystal malt and Fuggle and Golding hops; and Young's Special renamed Young's London Special in 2019, a 4.5% abv version of the Ordinary.
Go to https://watch.insight.tv/the-flying-kestrel, set up an account on Insight TV, search ‘The Flying Kestrel’ and begin watching! Kirin Ichiban, a 5% abv pale lager, brewed under licence for the Japanese brewing company Kirin. It is brewed using the unique Ichiban Shibori brewing process, the most expensive in the world. The Panel noted that the product had been subject to a similar complaint in 2008 and on that occasion the Panel had not upheld the complaint under Code paragraph 3.2(f). The Panel, however, decided that in view of the length of time that had since elapsed, it should not necessarily be bound by that precedent. The Panel considered that it should be responsive to changes in the prevailing climate in society including the growing focus by local authorities on products that were believed to be disproportionately consumed by problem drinkers. The producer responded by saying that upholding the complaint would be a direct contradiction of the Panel’s ruling on the same product in 2008, and the producer believed that there was no evidence before the Panel that the product was disproportionately consumed by problem drinkers.
The Panel also noted the ‘share’ message only featured on the can of Super Premium despite most of the other cans in the range being the same size; the Panel questioned this. They decided that to differentiate Kestrel Super Premium from the others in this way could also be because the producer was conscious of the product’s strength, and therefore units and the message therefore acted as a warning to consumers. This would support the view that the combination of the size of the can and high strength of the product would encourage immoderate consumption. Kestrel is brewed by the Falcon Brewing Company, which is located in England. The company has been brewing beer for over 150 years and is known for its high quality products. The producer also provided information on a test of four cans by its technical consultant which it believed confirmed that there was no appreciable product deterioration when the container was stored in a fridge and then opened for consumption either the next morning or the next evening, there being less than a 10% fall in CO2 content over 24 hours. Bottle conditioned brands are Young's Bitter at 4.5% abv, Young's London Gold, and Young's Special London Ale, a 6.4% abv strong pale ale which was awarded a gold medal for bottle conditioned beer at the 1999 CAMRA Great British Beer Festival, and received a Grand Gold Medal at Monde Selection's World Quality Selections in 2010. In a bid to move away from 'super strength' and to focus on the brewery's core brands, the Kestrel brand was sold in October 2012 to the company's managing director. [9] Young's beer range Young's [ edit ]
This complaint focuses on the particular contradictions arising from the marketing of these products. These drinks are produced in 500ml cans that cannot be resealed and contain four and a half units of alcohol. Typically they are consumed by single individuals…the consumption of a single can takes the individual above the government’s own daily alcohol unit guideline limits of 2-3 units for a woman and 3-4 units for a man.
How Strong Is Kestrel Lager?
In 2017, Charles Wells sold the brewery and wine business to Marston's Brewery together with the Bombardier, McEwan's and Young's brands. The former Wells Brewery was renamed the Eagle Brewery by Marston's and in 2019 Young's rebranded its Bitter and Special as London Original and London Special respectively. Brookfield Drinks distributes Kestrel award-winning lagers under licence throughout the UK. Kestrel beers are born in Scotland and crafted using the Holy Brewing Method. Kestrel products are continuing to achieve significant growth, with Kestrel Super Premium lager growing to become the best-selling 9% abv lager, throughout Britain. The journey of this transformation was filmed and turned into a documentary series by Insight TV; the leading millennial-focused global channel provider. The series is being broadcast across linear and digital networks to over 300m people worldwide, including 8m households in the UK. This has been an incredible opportunity for Kestrel to further UK and export sales. Let me first say that, while I fully appreciate quality beer (Baltic porters, English bitters, and lambics are some of my favorite styles), I also appreciate beers that will get me drunk cheaply. I don't like nonsense beers like Bud Lite and whatnot, but I have no problem drinking, for instance, St. Ides. This is that sort of beer. Conclusion of review and brewing merger with Charles Wells Ltd" (PDF). Young & Co.'s Brewery, P.L.C. 23 May 2006 . Retrieved 26 February 2011.
Wells Banana Bread Beer, A beer brewed with fairtrade bananas which is sold filtered and pasteurised in bottles at 5.2% abv, and unfiltered in the cask at 4.3% abv. Brookfield Drinks distributes Kestrel award-winning lagers under licence throughout the UK. Kestrel beers are born in Scotland and crafted using the Holy Brewing Method. With both Premium and Super Premium lagers available, Kestrel products are continuing to achieve significant growth, with Kestrel Super Premium lager growing to become the No.1 best-selling 9% Scottish lager, throughout Britain. Santa Pod’s Commercial Manager, Caroline Holden, said: “We are absolutely thrilled to welcome Kestrel Beer as our new Left Lane Sponsor and to add them to our growing family of partners. Our Lane Sponsorship is one of the highest-profile programmes on offer and we look forward to developing the relationship throughout the remainder of 2021, 2022 and beyond. Top 10 Chocolates Top 15 Chewing Gums Kinder’s Product Range Nutella’s Product Range Ferrero’s Product Range Kit Kat Range Cadbury Range
Waggle Dance, a 5.0% abv pale ale made with the addition of South American honey, named after the waggle dance a bee performs to alert the hive of a source of nectar. The brand was originally owned and brewed by Sunderland-based brewer, Vaux; it was bought by Young's Brewery when the Vaux brewery was closed in 1999, and by 2008, the brand was transferred to Charles Wells beer.[4] The company recently made news with the remarkable story of its new corporate mascot: The Flying Kestrel. Santa Pod Raceway and The Kestrel Brewing Company are delighted to announce a new partnership which will establish the premium lager beer brand as an official Lane Sponsor at the north Bedfordshire motorsport venue.
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