DRTY Hard Seltzer Mango Passion, 4% Alcoholic Sparkling Water, (12 x 330ml), Zero Carbs, 89 Cals per can.…

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Since the first hard seltzer brands started launching in the UK in 2019, there has been a rush of entrants, from some of the largest multinationals – AB Inbev, Coca Cola, White Claw, and Kopparberg – to small independents and start-ups, such as DRTY, Good One, Served.

And as part of the brand shake-up, he also says Drty’s White Citrus has been rebadged to Lime Crush, “which is much easier to understand”. The proposed offer for Darty significantly undervalues the group. The structure of the proposed offer does not deliver fair value to all shareholders. It also precludes Darty shareholders from benefiting in line with Fnac shareholders any future cost or revenue synergies. We see a higher price, a full or partial cash alternative and even possibly a dual London listing as some of the remedies for us to alter our view that this deal is not in the interests of all shareholders New beverage brand Drty has launched a 4% ABV ‘zero-carb’ hard seltzer in two flavours, as it looks to bring the drinks trend to the UK. Vodka is a clear indication of the alcohol used and also has associations with a clean taste,” he says. “So, we’re confident this will broaden Drty’s appeal to people who aren’t so familiar with hard seltzer.” Not only that, Clements believes the use of the word ‘vodka’ better enables them to play in the RTD space, opening up possibilities to work with other spirits categories on seltzer products.

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A 25% premium for a controlling stake in one of Europe’s largest electronic and white goods retailers is too low. Macro-indicators are improving and the proposed offer appears opportunistic in our view. Q1 trading for Darty was ahead of expectations; several catalysts exist. And while pre-pandemic predictions may not have come to fruition, there’s still room on the shelves for hard seltzer brands – though recent moves suggest some might be called something different.

I think the category was probably overhyped in 2019/2020 but there is definitely still a place for it on retailers’ shelves,” he says. “We think that seltzer will form a sub-segment of RTD rather than a category of it’s own, and maybe be slightly smaller in size than many of the predictions suggested.” Two times Darty have given dates for delivery of an expensive air conditioner, but nothing was delivered. When we complain about it, they insist that a) they have sent an sms the day before, and b) that they have called us during the day, although we have proof that no calls or sms:s have been received. The French mobile number we have given them is correct and working. It's, in short, a disaster of service, a prime example of the decadence of administrative and customer service in France. Imagine France in 1900, and compare with what we see now, at Darty and elsewhere. It's deplorable. The London-based brand refers to the spike in popularity that the hard seltzer category has seen in the US over the past few years and aims to catalyse the trend in the UK.Raspberry Rosé offers a sweet and fruity beverage, meanwhile, White Citrus features hints of grapefruit and lime. The revamp would seek to capitalise on RTD category growth, while disassociating from the term “hard seltzer”, Drty said. According to Google Trends data, the top five trending countries for the category are the US, Norway, Ireland, Canada and the UK. He says the most common question during sampling was “what’s the alcohol in this?” And further research found the word ‘hard’ was the problem.

Mallett said: “Hard seltzers are an exciting addition to the GB market. Although it is still early days, the growth seen in the US suggests a positive future for the category in GB and should further boost the growth of the strongly performing RTD category.” Commenting on the launch, co-founder of Drty Matija Pisk, said: “We wanted to give UK consumers an alternative to high-sugar ciders and calorie-dense beers. Ultimately drinking alcohol is not a healthy activity, so the concept for the brand was born out of this contradiction – a drink that is clean but is still pretty Drty”. Fnac is cash rich, c.€540m (Dec 2014) and with little commitment to a dividend policy we question why there is no cash component to the proposed offer. The attraction of Fnac paper, a very different business to Darty, is questionable for Darty shareholders in our view. In addition to supporting category growth, the emergence of hard seltzers should help to further alter perceptions of RTD in the same way that premix products (such as canned gin and tonic) have done so successfully over the past few years. Posted at 02/10/2015 11:45 by terrys trousersCalm down Marty W, i know you are who you say. seems to be one person here and other threads trying to stir up trouble, doodlebug4, eg, why is he here in the first place, he hasnt a position, he cetainly hasnt declared it, and hes not on the thread previously. i think hes watching your profile Marty and following your posts.

London-based hard seltzer brand Drty released The Drty Hard Seltzer Handbook, which looks at the origin of the category, other brands in the market, consumer demographics, case studies, market size and future predictions. In the on-trade, the report noted that venues should consider giving at least two spaces in fridges to hard seltzers. The report said hard seltzer consumers are more likely to visit on-trade venues, have more disposable income and are willing to spend more on high-quality products.