Personalised Prescription Gin Bottle Label Custom - Any Wording

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Additionally, the product implied a link between consumption and curing physical and mental ailments. On the front of the bottle it stated, “Possible side effects: May include extreme relaxation, giddiness and happiness.”

There are four different categories of Gin styles and it all comes down to how they are produced. The styles are London Dry Gin, Distilled Gin, Genever and Sloe Gin (well technically Sloe Gin is a Liqueur). Our range covers products within all these categories. Industry watchdog the Portman Group received a complaint from a member of the public against Mixpixie’s Prescription Gin. It was upheld on two counts, with the gin found to be encouraging irresponsible and immoderate consumption, and implying it had therapeutic qualities.The Panel therefore concluded there was a clear suggestion that the product had therapeutic qualities, which breached Code rule 3.2(j). The Independent Complaints Panel (ICP) noted that the bottle was designed to look like prescription medicine due to the shape of the bottle, its name and the use of a green cross on the label, which was an exact copy of the UK’s pharmacy cross. The company explained that it took its alcohol licence very seriously and that it had met with Trading Standards to ensure that no laws or rules had been breached with the product. The company stated that Trading Standards had approved the changes and that it was also waiting to hear from the Advertising Standards Authority to confirm compliance before any further changes were made to the product. The Panel’s assessment:

All drinks are infused with a dry Gin, that has been crafted using traditional methods, and top quality botanicals. Despite the complaint being upheld on two counts, the Panel refused to condemn it on other alleged breaches of the Code, noting that: “The bottle referenced gin six times and the label clearly stated the alcoholic strength of the product. There was no evidence the product had an association with dangerous behaviour or a particular appeal to under-18s as the sparkles in the product were not the dominant feature, nor did the product have childish imagery, sweet flavours, contrast colours or a childish font.” Gifting company MixPixie has been forced to discontinue its ‘Prescription Gin’ brand after a complaint made by a member of the public was upheld by regulatory body the Portman Group. MixPixie will now work with an advisory service on designing a new label for its gin. Our Spiced Gin liqueur is warming and aromatic, with sweet orange notes and lingering spice from cinnamon, ginger and nutmeg. Infused with a dry Gin that has been crafted using top quality botanicals. Why not try..... A festive twist on a gin and tonic. Add 50ml of our Spiced Gin to a glass and top up with 150ml of premium tonic water. Garnish with a twist of orange peel. In this case, the product also created a link to irresponsible and immoderate consumption which was particularly concerning when the product was encouraging consumption based on health grounds. Caution must be exercised with tongue-in-cheek marketing so that it does not breach the Code.”The company opened by stating that it appreciated the complainant’s misunderstandings, but that it disputed the points raised and wished to respond to the concerns. Mixpixie has agreed to discontinue the gin and will work with the Portman Group on designing a new label.

Nicola Williams, chair of the Independent Complaints Panel, said: “It is wholly irresponsible to present an alcoholic drink as prescription medication and suggest that consumption of it can cure mental and physical ailments. In this case, the product also created a link to irresponsible and immoderate consumption which was particularly concerning when the product was encouraging consumption based on health grounds. Caution must be exercised with tongue in cheek marketing so that it does not breach the Code”. ICP chair Nicola Williams said: “It is wholly irresponsible to present an alcoholic drink as prescription medication and suggest that consumption of it can cure mental and physical ailments.

Engraved Gin Glasses for All Gin Lovers

Raspberry Gin Details: Our Raspberry Liqueur is soaked in alcohol for several weeks to increase the depth of flavour, colour and to intensify the aroma of the fruit.

For Gin lovers, why not add one of our greetings cards, as seen in the last photo. Each card comes with a Feel Good playlist of over 5 hours of the best feel-good songs, accessible through the spotify code printed on the card. Choose from four different Gin designs.Allergen Advice; All our products are vegetarian and vegan friendly, therefore diary free. Gluten free. The front of the bottle also featured the statement, ‘Possible side effects: may include extreme relaxation, giddiness and happiness’. This implies a link between consumption and curing physical and mental ailments, the ICP found. In summary of the above, the Panel concluded that the product breached Code rules 3.2(f) and 3.2(j). The Panel also concluded that the product did not breach Code rules 3.1, 3.2(b), 3.2(h) or any other part of the Code. Action by company: