Hamdard Rooh Afza 800ml

Product Information

More than 20 ingredients go into Rooh Afza, says Ahmed. Sugar and the distillate of 10 herbs are key parts of the recipe, which is kept secret, but is known to include coriander, fragrant screwpine, chicory, stone flower (a type of lichen) and fruit juices. The drink gets its striking crimson hue from food coloring. One of the most popular drinks in the Indian subcontinent is Rooh Afza. The translation of the name is "to nourish the soul" and the ingredients in the syrup seem to do just that!It was originally developed in India in 1906. Rooh Afza is typically used as a drink syrup or in traditional indian desserts and is very popular in the eastern part of the world.The taste of the syrup is very unique and is said to have a cooling effect on the body which is why it is such a popular summer drink. Rooh Afza is a must for iftar,” said Shaista. “It has been a tradition for decades to have the drink mixed with water or milk. Everyone loves breaking their fast with it.” How Hamdard's Ruby-Hued Refresher Became an Indian Summer Staple". The Better India. 8 May 2019 . Retrieved 26 April 2020. A large part of our country's religious clerics followed Pakistani ads. From those Hujurs, it came to our grandparents, who then passed it down to our parents and us," he theorised.

Note that the negative effects of sodium benzoate are usually possible when you consume high doses of it. Mansoor Ali, chief sales and marketing officer at Hamdard Laboratories (India), reiterated the drink’s popularity. He said: “If you look at its [Rooh Afza] growth, it is 20 per cent year-on-year, which is pretty phenomenal when you consider that the fast moving consumer goods (FMCG) industry itself is growing in single digits.” Rooh Afza syrup is generally served mixed with cold milk and ice. Rooh Afza is often prepared as part of Iftar (the evening meal for breaking the fast or roza), during Ramadan [12] (the holy month of fasting for Muslims). The concentrate can also be mixed with water, which is a common preparation in the hot Pakistani summers. When mixed with water, the final drink is a type of sharbat. Rooh Afza syrup is often mixed with Kulfi ice cream and vermicelli to make a similar version of the popular Iranian dessert Faloodeh. While consuming Rooh Afza may provide immediate hydration and refreshment, it is not good for your health. It is high in sugar, low in nutrition, and contains unhealthy artificial ingredients such as sodium benzoate and colors.In a statement released on Thursday, Hamdard Laboratories India said it is facing a shortage of key ingredients required to make Rooh Afza. There is no iftar without this drink. It is sweet, cold and healthy. It makes me feel instantly energetic,” Mr Ishrat said. Bringing Rooh Afza into the home was important, and advertisements featuring hand-drawn illustrations of wedding invitations and musicians encouraged families to welcome their guests with glasses of Rooh Afza to deepen “friendship and feelings of attachment”. In another, a woman cooking in her overheated kitchen pauses to mop her brow while bold advertising copy advised her to refresh herself with a glass of Rooh Afza. A woman cooking in a hot kitchen is advised to cool off with Rooh Afza in the advertisement on the left, while the one on the right advertises a competing drink, Shezan’s Samarqand. Both ran in Pakistan’s Akhbar-e-Khawateen in 1979 [Al Jazeera] Rooh Afza ( Urdu: روح افزا; Hindi: रूह अफ़ज़ा; Bengali: রূহ আফজা) (Soul Refresher) is a concentrated squash. [1] It was formulated in 1906 in Ghaziabad, in the British India by Hakeem Muhammad Kabeeruddin [2] and introduced by Hakim Hafiz Abdul Majeed, [3] [4] [5] and launched from Old Delhi. Currently, Rooh Afza is manufactured by the companies founded by him and his sons, Hamdard Laboratories, India, Hamdard Laboratories (Waqf) Pakistan and Hamdard Laboratories (Waqf) Bangladesh. Since 1948, the company has been manufacturing the product in India, Pakistan and Bangladesh. [3] A few decades later, Abdul Majeed decided to turn this medicament into a drink. The reception to the first batch ever made of Rooh Afza was an indicator of its future.

Rooh Afza is 113 years old when Hakim Abdul Majeed started the company Hamdard in Delhi in 1906. Who is the founder of Rooh Afza generally, the roohafza drink is prepared by mixing the concentrated squash with chilled water and ice cubes to make a refreshing drink. but there are so many other variants today and with this post, i have tried to capture 2 basic yet healthy drink recipes. the first one is the classic drink with chilled water and ice cubes to serve. however, i have also introduced a twist to it. i have added sabja seeds to make it more refreshing and healthy. the other drink is the milk-based sharbat or also known mohabbat ka sharbat. however, i have skipped the watermelon to this, so technically it is not mohabbat ka sharbat, still an interesting and tasty milk ruabja sharbat. i have also added sabja seeds to it, and it should give the same effect as falooda but with fewer calories. do try this and let me know your thoughts on these 2 types of sharbat. How did it last so long in such a highly competitive market? To answer this, I'll tell you about Rooh Afza's remarkable past.But, most are unaware that the well-known Rooh Afza has borne witness to more than 100 years of subcontinent history including Partition, the event that resulted in the formation of Pakistan from previously undivided India. Mezbah Khan Sourav, a student of Dhaka University, said "It smells really bad. Once a friend force-fed it to me; no one can make me drink it again." Those who can’t make it to the mosque for iftar and those who visit the market for Eid shopping, swarm the stalls that sell a glass of the drink for 20 rupees (24 cents). The high sugar content in Rooh Afza can have various negative health issues, particularly for those who consume it regularly, such as: Furthermore, when sodium benzoate is mixed with vitamin C, it is transformed into benzene(a carcinogenic substance). This substance is highly toxic, mutagenic, and teratogenic [3].

At least two Hamdard officials told Al Jazeera about the shortage of Rooh Afza, but remained tight-lipped about the reasons for the shortfall. You want to know the business secret? Hamdard does two kinds of business: it sells to the public, and it does business with Allah,” he says. As an Islamic trust, profits are channelled into education, healthcare and charity.

What is Ramzan without Rooh Afza?

For the last four days, I went to at least 20 shops in our locality, but had to return empty-handed. Due to the unavailability, we were having lemon water during iftar,” she said. In India, Rooh Afza is particularly popular during the month of Ramadan, and it is estimated that the company sells around 30 million bottles during this period alone. All of us must look beyond this bottle to discover the history contained inside it. Perhaps we all need to realize that there are some wonderful things that we share. Maybe all of our disputes can be settled over a drink, as Mahatma Gandhi rightly said, “ Even if the whole of India, ranged on one side, were to declare that Hindu-Muslim unity is impossible, I declare that it is perfectly possible “. FAQ How old is Rooh Afza? Rooh Afza is a chosen drink in the event of indigestion, giddiness, kidney, numbness, and stomach ache. 8) Helps in Weight Gain