UnBranding: 100 Branding Lessons for the Age of Disruption

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By forgoing overt branding elements, unbranding commands attention through its understated approach, sending a clear message that a product or service stands on its intrinsic value rather than flashy promotion. This minimalist approach fosters a deeper, more organic connection with consumers, appealing to their desire for authenticity, transparency, and quality. Anti-smoking groups on the other hand argue that advertising legitimises smoking and suggest that tobacco companies have deliberately targeted young people in an effort to recruit new customers to replace those who give up or die. Products should be “Mature”– Your brand should be capable of presenting the values and benefits of the products and services to the customers. Unless until your brand has a name it will not capture the large share in the market and when debranding strategy is implemented, your brand will not flaunt high awareness and in future also it should emphasize on creating more awareness. For instance- Nike was a mature brand. When they followed the debranding strategy it was a success. So your brand should be mature if you are thinking to implement the Debranding strategy. Corporations are out, people are in. Consumers are increasingly rejecting faceless products and services in favour of brands that they can form a genuine human connection with. From BrewDog’s tub-thumping approach with beer to Airbnb’s neighbourhood-driven shake up of the faceless hotel industry, consumers are seeking brands that allow them to form deeper, human connections with the people inside them.

According to a recent report prepared by A.C. Nielsen Company, No‐name brand shares in the top fifty product categories in which they are the strongest range from 4 to 10 percent of the category sales volumes.This is in spite of the fact that no‐name brands have not yet achieved the broad levels of retail distribution enjoyed by branded products. Prioritise User Experience: With the absence of traditional branding, the emphasis shifts to the user experience. This can be seen in the design of the product, customer service, or even in-store experiences. It’s easy to get confused between debranding, un-branding and rebranding. So here are our definitions to help make it clear for you: Debranding: a brand is not a person, but it is people who interact with them, so you'll never be able to disrupt the human factor. On 6 April 2012, further regulations came into force requiring all large shops and supermarkets in England to hide cigarettes, tobacco products and displays from public view. For all other businesses and smaller shops selling tobacco products, the regulations will apply from April 2015.

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There are several key steps in the unbranding process. These play a significant role in getting the maximum benefits without risking financial damage. Here are key steps to consider when debranding: 1. Inform your customers

I expected UnBranding: 100 Branding Lessons for the Age of Disruption, by Scott Stratten and Alison Stratten to deliver a new way of thinking about branding, but it’s not quite what I got. Or Google, the world’s second most valuable brand. Google has an undeniable coherence that comes from a simple, distinctive logo, a bold use of colour and a semi-consistent use of typography. But instead of living by a set of guidelines, stakeholders are encouraged to make their own judgements based on a simple question: “Does it feel ‘Googly’?” The turbulent history of generic pharmaceuticals raises powerful questions about similarity and difference in modern medicine. When I bought this book I was expecting an argument against branding. Since part of my job is to ensure that the clients I work for possess a strong visual brand, I was interested in hearing what opposing theories had to say. This was not that book. Clearly I am was not familiar with the 'un' brand, and after reading this book, I'm not interested in getting familiar with them.By going generic, companies are able to include other services or products that may not have initially fit in with the design prior to a debrand. As well as this, it allows companies to remove parts of their branding they may not identify with. Once you get past some of the more soap-boxy patches (i found the last 20-30 lessons increasingly self-indulgent), it's a great reference for customer service, value alignment, and action based marketing. You don't have to agree with everything to find something of value in this book.

Trust Building through Transparency: Unbranding is not just about hiding logos; it’s about revealing truths. This strategy often involves sharing cost breakdowns or sourcing information, promoting an atmosphere of honesty and transparency. Associate emotional feeling with your brands– Some brands have emotional feelings associated with them. Like Thailand tourism publicised their slogan was “I hate tourism”now all the customers were curious that what serious thing happened that tourism industry has to take this step. Customers were curious and due to their curiousness, they planned traveling via this tourism. As a result, they found tourism more improved and Thaialndians started traveling through the tourism.

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On 1 October 2011, a ban on the sale of tobacco from, and display of adverts on, vending machines came into force, the aim being to prevent under-age sales to children and to help adults trying to quit. or rebranding it) Before you ask: both the X1 Yoga and the X1 Carbon have NO ANTENNA, unless you have the 4G version. The SIM slot should work fine on all models (but it’s not my fault if it doesn’t)