Maynards Bassetts Winegumsgift Carton, 400g

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Burditt says: “Set the juice loose can mean so many different things. It’s about not just the product but juicy experiences, exciting, fun things in life. It is the juiciness which makes life interesting.”

I've already converted many in the US to these. There is NOTHING in the world that compares to the flavour intensity and chewy texture of Maynards Wine Gums. Miss these terribly from the UK, but THANK YOU BCS for making these easily accessible for this humble addict. There’s a lot of room for us to build meaning behind the master brand and living life more juicy. We are asking how we can move it forward so that it is not just about remembering this line but building meaning behind it,” she adds.The campaign marks the first time Maynard Bassetts has advertised since 2016 in a bid to re-engage with consumers and build purpose into products and the master brand. Wine gums are chewy, firm pastille-type sweets originating from the United Kingdom. All brands have their own recipes containing various sweeteners, flavourings, and colourings. Wine gums are popular in the United Kingdom, Canada, Ireland, South Africa and many Commonwealth nations, as well as several European countries. Common brands include Maynards, Bassett's, Haribo and Lion. Charles Riley Maynard started his business in 1880 by producing confections in a kitchen with his brother Tom in Stamford Hill, London, while his wife Sarah Ann served the customers. Maynards sweets grew steadily and was launched as a company in 1896. Maynards Wine Gums were introduced in 1909 by Maynard's son Charles Gordon Maynard. It took Charles Gordon Maynard some time to persuade his strict Methodist and teetotaller father that the sweets did not contain wine, [1] after which the father accepted that the sweet was to be marketed as an alternative to alcohol. [2]

Mondelez conducted extensive research on the campaign before relaunching, finding that most people still remembered the 90s strapline. It believes this will help to re-engage customers, although Burditt admits there are challenges. However, Maynard Bassett has seen brand trust rise during coronavirus as consumers crave well-known trusted brands. That has given it even more confidence to invest behind its brand and products. So. Bassett’s have improved their winegums by changing the recipe. I realise this happened quite a while ago, but I (will admit that I) typically only buy Bassett’s when travelling, and then get an absolute boatload of them at the duty free shop and overdose seriously. This is only because they can be hard to find locally. The campaign, created by VCCP, launches today (7 September) across outdoor and digital. Maynards Bassetts will hero some of its sweets, including wine gums, across a dozen creative executions to highlight that its products are so full of flavour they are about to burst out of their advertising. For reasons of hygiene and safety, personal grooming products, cosmetics or items of intimate clothing cannot be returned.Burditt explains: “We’re seeing private label declining which speaks to us as we are re-engaging with our consumers.” These are by far the best wine gums available on the market, and it is great to see them here at BCS! The flavours are classic and very natural compared with other brands. The texture is also just right, a perfect balance between soft and chewy. A delight to have "on hand" at any time of the day or as a special treat! Bassett’s winegums have been the only fruit sweets I’ve ever cared for. I think fruit sweets are boring. If they’re sour, they’re ok; if they’re Bassett’s winegums, they’re freaking amazing. ALAS, NO MORE.