Contagious: Why Things Catch on

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Unsurprisingly, it’s a matter of being contagious. So, what makes a video contagious? Jonah Berger has broken down some factors that make up the core of what makes a video go viral, which I’ll review below in the Contagious book summary. Contagious Book Summary Key Points People care about how they look to others. They want to seem smart, cool, and in-the-know. So be sure to find the inner-remarkability (e.g. Will it Blend? ) and make people feel like insiders. The key to finding inner remarkability, says Berger, is to consider what makes something interesting, surprising, or novel.

If Social Currency is about information senders and how sharing makes them look, Practical Value is mostly about the information receiver. In an analysis of thousands of New York Times articles to better understand why certain pieces of online content are widely shared, Berger found that positive articles were more likely to be highly shared than negative ones. News you can use. Useful things get shared. So highlight incredible value and expertise so that people can easily pass it on. Some products, ideas, services, and behaviors catch on and become popular while others falter. Why do some things get more word of mouth than others, and how, by understanding that science, can we make our own stuff more successful? Just as people use money to buy products or services, they use social currency to achieve desired positive impressions among their families, friends, and colleagues.Word-of-mouth is what makes it happen. And word-of-mouth is the reason why social media and advertising will never be efficient in creating movements and gaining sales. The content that we post on social media is marketing. We’re trying to get users to engage with the brand, and our efforts are marketing tactics designed to increase brand awareness, follower count, and shares. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Standing out in today’s market is harder than ever as advertising clutter projects 4,000 – 10,000 ads and brands at American consumers every day. But the most effective and prosperous ideas have been empowered and supported by one or more of the 6 STEPPS in some way. Leveraging good stories that are useful, engaging, and that drive value will help you and your product, idea, cause increase social influence and word-of-mouth transmission and propel it to be the next big thing. Overall, this is the best book if you are looking for marketing tips and strategies. This is easy to read, entertaining, and creates value through real-life stories. Even if you are an expert in this field, you may learn something new from this book. Plus, the point is that you don’t need a dictionary! Because the writing style is so eloquent. To whom would I recommend Contagious Book Summary?

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