adidas Brazuca Final Rio Official Match Football White/Black/Metallic Gold - size 5

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a b c "adidas Brazuca Final Rio unveiled". FIFA.com. Fédération Internationale de Football Association. 29 May 2014. Archived from the original on 29 May 2014 . Retrieved 14 July 2014. Our products are the focal point of our campaigns. For our biggest campaign of all time, we let the most important product of all speak for itself.

adidas brazuca unveiled as 2014 world cup official match ball adidas brazuca unveiled as 2014 world cup official match ball

It brought fans closer to the game than ever before. Lightning-fast real-time reactive tweets made its wit and perspective a part of the biggest tournament conversations, from France's flirtation with goal-line technology to Germany's triumph at the Maracana. The Brazuca from the 2014 World Cup lays claim to possible the best name of all, voted for by an overwhelming 77% of Brazilians in an open vote. Can imagine they may regret their choice somewhat after Germany used that Brazuca to absolutely destroy the home nation 7-1 in the semi final, imposing their fate from 2006 on the hosts in slightly more emphatic fashion. Leswing, Kif (9 December 2013). "Feet-On With Adidas' Newest World Cup Ball, the Brazuca". Wired . Retrieved 17 December 2013. We maximised adidas' World Cup partnership in in an innovative way that brought the essence of Brazuca to life. The campaign was primarily designed for the adidas target audience, but also to be accessible and relevant - and entertaining - for football fans around the world. Brazuca was a storming success. Millions followed in the first week of the tournament. Brazuca achieved worldwide media coverage in publications covering everything from fashion to football; and built a community of over 3.4 million @brazuca followers. Mashable even interviewed our talking ball.The name of the ball was revealed on 2 September 2012. [2] It was selected by a public vote organised by the Local Organising Committee and Adidas, with over one million Brazilian football fans voting. [2] The name Brazuca was chosen with 77.8% of the vote. [4] Two other voting options were given: Bossa Nova (14.6% of the vote) and Carnavalesca (7.6% of the vote). [2] [4] adidas africa approved authentic ball balls brazuca champions euro europa europass fevernova fifa final finale football footgolf france fussball germany jabulani jo'bulani league made match matchball mini official original qatar rare replica rihla russia size soccer south speedcell tango teamgeist telstar uefa used winter world Recent Search Terms The Brazuca went through an extensive testing process before its use at the World Cup. [2] [5] Adidas had been developing the ball for over 2 years, and had worked with many teams and players to ensure the ball was acceptable. [2] The ball has appeared in the FIFA U-20 World Cup, DFB-Pokal final as well as disguised as the Adidas Cafusa in international friendly matches. [10] Each team participating in the World Cup finals were delivered a set of Brazuca balls after the unveiling in December 2013 to have sufficient time to practice with it. [9] Production [ edit ] Several Brazuca balls, at the friendly between Algeria and Armenia in 2014 Since then, the ball has also played a starring role in competitions such as the FIFA Club World Cup, Copa del Rey, MLS, DFB Pokal as well as numerous international friendlies. adidas MLS Match Ball: League to debut new Brazuca design". mlssoccer.com. MLS soccer.com. 7 December 2013. Archived from the original on 15 September 2015 . Retrieved 17 June 2014.

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Taipei-based Long Way Enterprise were originally asked to manufacture the ball in their subsidiary YaYork Plastic Products in Shenzhen, Guangdong province, China. [12] The company has been associated with production of Adidas balls since 1997. [2] [13] The following competition used Brazuca ball which was also used in the World Cup, unless named different. AFC [ edit ]Previous balls have met with varying degrees of approval. A variation on the “Tango” design ran from 1978 to 2002, but since that 2002 World Cup in particular, both the design and the structure of the World Cup ball have been changed with each iteration, often prompting debate among players, especially goalkeepers and dead ball specialists, about how the alterations affect the consistency and flight of the ball. adidas is an official partner of the FIFA World Cup. It provides the match officials with football boots and their matchday attire and supplies the official match ball, which becomes the symbol of the brand's sponsorship role every four years. At the last World Cup, the footballing world hated the ball. For the 2014 tournament, World Cup sponsor adidas had the perfect ball. But we didn't just want people to like it, or even love it - we wanted them to idolise it. So, it was time to bring adidas's World Cup hero product to life; for football fans, media, and influencers, everywhere.