Key Person of Influence (Revised Edition): The Five-Step Method to become one of the most highly valued and highly paid people in your industry

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The business I’m in, and the business most people are in, is very crowded. And I think it’s really important for people to recognise that they can stand out and they can distinguish themselves and set themselves apart from others by becoming a Key Person of Influence.” KPI has been a game changer for me, not only professionally for my business, but also personally. It’s also given me something which I didn’t expect, but I realise now is also important to me – a group of like-minded business people. Finding others that you can talk to, be genuine and honest and open about the challenges you’re facing, and then get support, tips and advice, is rare. I certainly didn’t have it before KPI. Is your answer consistent every single time? Or do you tailor each answer according to the person who asks you?

If it feels like hard work you will always get trumped by those who have passion. Your passion and vitality are assets in this World. What comes easy to you that is hard for others? What lights you up? The Key Person of Influence Scorecard benchmarks your ability to influence and identifies opportunities for leveraged growth. If you want to become more visible, valuable and connected, this tool will identify your baseline. Implementing the five P’s in my business has been the gift that keeps on giving. Doing business has gotten so much easier. I’m loving what I do, I’ve lost that sense of desperation, and I’m having a lot more fun.”A technology insight – you’ve spotted a way to use or create technology that solves a real problem or offers a brand new benefit to people. An industry insight – you know your niche so well that you’ve been able to figure out how things should be done better, faster, cheaper and more consistently. Property Investor, Bestselling Author, Co-Founder of HMOHeaven “I first read Key Person of Influence in 2016. Partnership – The ability to structure and maintain strategic relationships that benefit everyone involved. The steps were clear, concise and easy to follow. The author really explains everything in a logical way why each step is integral in becoming a KPI (which in business terms means something completely different). I have never been a key person in any job I've worked at and have been stagnant for about 2 years but I followed some of the tips and have already made tiny progress within in my career.

People don’t buy anything unless it solves a problem. They might not describe it that way; they might say they have a need, a want or a desire. The deeper truth is they only buy things that fix an unmet need.But even goal-setting takes some strategy. Setting the right goals at the right stages of business means that you can be confident that you'll be spending your time on the things that will have the most immediate and game-changing impact on your business.

I have never regretted it for a minute. In just over a year on from doing the programme, our business went from one employee and one virtual PA to five employees. I joined the Key Person of Influence Accelerator in November 2019 and it’s one of the best investments we’ve ever made in our business. What I learned in the Accelerator helped me see our mountain of value and share it in a more intentional way which has transformed what we do and the impact we have.generally it is about 5 steps (not that simple as it can be perceived) to build your personal brand in your chosen niche. I liked the highlighting the process of finding the existing expertise and value you have already established, rather than suggesting you rush out and start an online shop, or create a mobile app, or invest in exotic assets.

The book is perfect for anyone who is keen to clarify and define their position in their industry and become someone who is recognised for the work they do and the person they are.There have been so many benefits that’s it’s difficult to know where to start so here are a few highlights from the past 18 months. At KPI, we believe when you get asked the question “What do you do?”, your pitch is the ONLY answer. Bestselling Author and Founder of Innovation Beehive “What KPI allows you to do is to really focus and to move with pace. A company can downsize functional people. A client can replace a functional supplier. An investor can put their money into something else that’s just as functional. Functional does the job, but functional is still interchangeable.