adidas Brazuca Final Rio Official Match Football White/Black/Metallic Gold - size 5

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Prior to the official launch, brazuca and brazuca Final Rio went through a thorough testing process over a two and a half year period involving more than 600 of the world's top players and 30 teams in 10 countries across three continents, making it the most tested ball ever by adidas and ensuring that it is suited to all conditions. Technical aspects [ edit ] Iran striker Reza Ghoochannejhad heading Adidas Brazuca in the Group F match against Argentina adidas MLS Match Ball: League to debut new Brazuca design". mlssoccer.com. MLS soccer.com. 7 December 2013. Archived from the original on 15 September 2015 . Retrieved 17 June 2014. In fairness to adidas, most complaints have tended to come pre- rather than mid- tournament — suggesting one or two athletes have historically got their excuses in early. The company can also claim one truly historical significant tech innovation being met with approval by players — their innovation of replaceable studs is widely credited as helping West Germany come from behind to beat Hungary in the rain in the 1954 World Cup final. According to FIFA, "the informal term 'brazuca' (our fellow) is used by Brazilians to describe national pride in the Brazilian way of life", and "mirroring their approach to football, it symbolises emotion, pride and goodwill to all". [1] [2] The term is also used as slang for "Brazilian" and became well-known abroad due to the Brazilian diaspora.

adidas brazuca unveiled as 2014 world cup official match ball adidas brazuca unveiled as 2014 world cup official match ball

It even enjoyed the honour of exclusively tweeting the shortlist for the FIFA Golden Ball Award, which is given to the best player at the tournament. a b c Howells, Richard (11 June 2014). "World Cup 2014: Adidas "Brazuca" Ball Scores With Fans". Forbes . Retrieved 14 June 2014. It brought fans closer to the game than ever before. Lightning-fast real-time reactive tweets made its wit and perspective a part of the biggest tournament conversations, from France's flirtation with goal-line technology to Germany's triumph at the Maracana.Argentina: 2013–14 Argentine Primera División (Torneo Final) and 2014 Argentine Primera División ( Adidas Argentum) AFP. "Football: Sialkot workers fire 'Brazuca' ball to Brazil – The Express Tribune". Tribune.com.pk . Retrieved 12 June 2014. The Adidas Brazuca, being used in the 2014 FIFA World Cup quarter final between Brazil and Colombia

adidas Brazuca Final Rio | World Cup Final Match Ball

Previous balls have met with varying degrees of approval. A variation on the “Tango” design ran from 1978 to 2002, but since that 2002 World Cup in particular, both the design and the structure of the World Cup ball have been changed with each iteration, often prompting debate among players, especially goalkeepers and dead ball specialists, about how the alterations affect the consistency and flight of the ball. adidas has unveiled ‘brazuca’, the official match ball for the 2014 FIFA world cup in brazil. two-and-half-years in the making, the ‘brazuca’ has undergone extensive testing involving 600 of the world’s top players and 30 teams in 10 countries across three continents, including four-time player of the year lionel messi and italian club AC milan, making it the most tested ball ever by adidas. the technology incorporated into the bladder and carcass of ‘brazuca’ is identical to the tango 12 used in the 2012 EUFA euro cup, with its ribbon panel design and colors symbolizing the traditional multicolored wish bracelets worn in brazil. a new structural innovation provides a unique symmetry of six identical panels alongside a different surface texture which aims to enhance grip, touch, stability and aerodynamics on the pitch. At the last World Cup, the footballing world hated the ball. For the 2014 tournament, World Cup sponsor adidas had the perfect ball. But we didn't just want people to like it, or even love it - we wanted them to idolise it. So, it was time to bring adidas's World Cup hero product to life; for football fans, media, and influencers, everywhere. We maximised adidas' World Cup partnership in in an innovative way that brought the essence of Brazuca to life. The campaign was primarily designed for the adidas target audience, but also to be accessible and relevant - and entertaining - for football fans around the world.a b c d e f g h i j k l m n "Brazuca – an icon is born". Adidas. Adidas Group. Archived from the original on 2 July 2014 . Retrieved 14 June 2014. The ball will be an integral part of the Final on 13th July when the top two federations battle it out for a place in history. Clubs involved in testing included AC Milan, Bayern Munich, Palmeiras and Fluminense. Players involved in the process included global football stars Leo Messi, Iker Casillas, Bastian Schweinsteiger and Zinedine Zidane.

adidas Brazuca - The Shorty Awards adidas Brazuca - The Shorty Awards

The Brazuca went through an extensive testing process before its use at the World Cup. [2] [5] Adidas had been developing the ball for over 2 years, and had worked with many teams and players to ensure the ball was acceptable. [2] The ball has appeared in the FIFA U-20 World Cup, DFB-Pokal final as well as disguised as the Adidas Cafusa in international friendly matches. [10] Each team participating in the World Cup finals were delivered a set of Brazuca balls after the unveiling in December 2013 to have sufficient time to practice with it. [9] Production [ edit ] Several Brazuca balls, at the friendly between Algeria and Armenia in 2014 The original Brazuca balls for the World Cup finals were contract manufactured in Pakistan, [11] however bona fide replica balls are made in both China [2] and Pakistan. [11] a b "Nome da bola da Copa é escolhido pela primeira vez por torcedores: Brazuca" (in Portuguese). Globo Esporte . Retrieved 3 September 2012. The Adidas Brazuca ( Portuguese pronunciation: [bɾɐˈzukɐ]) was the official match ball of the 2014 FIFA World Cup, which was held in Brazil. [1] [2] [3] It is designed by the company Adidas, a FIFA Partner and FIFA World Cup official match ball supplier since 1970. [1] [2] [3] Naming [ edit ]On 7 December 2013, Major League Soccer announced a FIFA-approved version of the Brazuca as the official match ball for the league's 2014 season. [19] Usage of the same or similar ball around the world [ edit ] The Brazuca being used in the Ekstraklasa in 2015 Adidas unveiled the Brazuca at a launch event on 3 December 2013, two days ahead of the traditional unveiling of the World Cup match ball at the draw of the group stages of the World Cup Final. [2] The launch event took place in Rio de Janeiro at Parque Lage and featured a 3D light projection, which revealed the Brazuca to everyone in attendance. [3] [18] As might be expected, adidas are talking up the performance and stability of the latest ball, but expect opinions on it to form one of the minor discussion threads between now and the World Cup. And then expect the same in four years time — the ball reveal comes hard on the heels of adidas and Fifa extending a partnership that began with the 1970 World Cup in Mexico and will now run until at least 2030. SAPVoice: World Cup 2014: Adidas "Brazuca" Ball Scores With Fans". Forbes. 28 May 2014 . Retrieved 12 June 2014.